Sherpa Keynote 2020

Sherpa Keynote 2020 was streamed on July 29, from an empty auditorium, and included Xabi Uribe-Etxebarria, founder and CEO of, John Sculley (ex-CEO of Apple and Pepsi), Joanna Hoffman (ex-Marketing Director of Apple and considered Steve Jobs’ right-hand person, currently Senior Advisor in Business Development and Marketing at, Tom Gruber (creator of Siri and member of the team), and Celestino García (VP of Business Development at

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